It is out with the old and in with the new for Napa Green, which is now the first winegrowing certification program in the world to redevelop and overhaul their sustainability standards.
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Sam Jones | Napa Valley Register
It is out with the old and in with the new for Napa Green, which is now the first winegrowing certification program in the world to redevelop and overhaul their sustainability standards.
The organization’s new model — called the Napa Green Vineyard program — officially replaced the Napa Green Land program on Jan. 1, and the 42 members transitioning will have a year to adapt to the new regulations.
According to Napa Green’s Executive Director Anna Brittain, these 42 participants represent about 5,200 vineyard acres in the Napa Valley area.
“This all launched in 2004 with Napa Green Land, and at the time, those were really cutting-edge practices to prevent erosion and sediment runoff,” said Brittain of the now-defunct model. “In 2017 — and this is kind of what you want to have happen — those became a regulatory compliance requirement, so we sort of hope that with our new cutting- edge standards, in 10 years those will be a compliance requirement.”
At a basic level, the revised Napa Green Vineyard program looks at issues that were not at the forefront of the certification when the first version was drafted, most notably including climate action, regenerative farming and social equity. As a result, the program now has six main elements: conservation burning; tree and forest preservation; restricted pesticides; water efficiency; carbon farming; and inclusion — each of which has a set of mandatory and optional actions to take to meet certification requirements.
“It was time to really level up,” said Brittain. “But what we say to everyone is you don’t have to be an A-plus student to get certified … Everyone has to be like, B-plus to A-minus as I put it, and then they get an action plan.”
This action plan thus consists of tangible changes the vineyard crews can make, whether it be infrastructurally, administrative or mental. Such items include implementing annual performance reviews for staff, hiring farmworkers year-round rather than seasonally, installing flow meters to track water use, replanting with drought-tolerant rootstocks, and many, many more.
“They have to do more than a hundred things to be winery certified and another hundred things to be vineyard certified, so it’s overwhelming,” said Brittain. “We’re trying to make that manageable.”
Recertification for this new program will take place every three years, and during the site review, staff will update the vineyards’ new (and mandatory) Carbon Farm Plans.
“Then, we do annual desk audits to make sure they are still doing these things, and then we can see if any of the team members left and if any new ones come on, and we can get them up to speed with everything,” said Brittain.
One of the first five vineyards to be fully certified with the new program is Sequoia Grove Winery, where the director of vineyards Jake Terrell has been prioritizing sustainability for the past five years.
“Napa Green looks at the holistic view of sustainability,” he said. “You have your social side, so how you treat employees, do they have good healthcare, your safety, are you buying locally, is there room for advancement with your employees?
“And then they have the economic side, which is, are you actually a sustainable business that can continue to be going on and on for years?”
“And then, of course, like most people focus on, is the environmental side, which is, I think, especially in farming, where we actually have the most impact or can potentially have the most impact,” he added.
Sequoia Grove is active in the restoration of the Rutherford Reach, contributes to the Save the Redwoods League and is a member of the “1% for the Planet” group, but the work they do onsite is by far the most impactful. Terrell and his winery counterpart, assistant winemaker Kelly Allyn, say the winery is now fully powered by renewable energy through the Deep Green program with Marin Clean Energy, in addition to the company’s water reclamation and recycling initiatives.
“One thing that I also focus on a lot, and they focus on this as well with carbon sequestration and for the health of the soil, is cover cropping,” said Terrell.
Terrell explained how cover cropping with plants like barley can help build organic matter in the soil, as well as how others can fix nitrogen levels based on how each section of the vineyard is doing.
Terrell also shows off the vineyard’s dual drip lines, which are set up so that during times when more water is needed — such as after replanting a specific section of the vineyard — they don’t need to irrigate any more than absolutely necessary.
And while this is all great, these actions require money and time.
“I think the biggest barrier for most vineyard managers is that it’s a lot of paperwork, and you have a lot of stuff to do,” said Terrell. “And obviously Napa Green and Napa County Resource Conservation District and those organizations are helping you with all of this, but in trying to check out that barrier of entry, it’s a lot to do.”
At Dominus Estate, also one of the first portfolios to get certified with the new Napa Green Vineyard program, director of viticulture and winemaking Tod Mostero has been spearheading the effort to transition to the new certification standards.
“As a vintner, the biggest difference in terms of day-to-day tasks in transitioning to Napa Green Vineyard has been a deep, permanent shift in perspective,” he said. “With our current approach to sustainability, we question every practice and have developed a new relationship with our work, our environment, and our employees … We ask ourselves how each action is improving our relationship to water, waste, social equity, energy, pesticide reduction, soil health and climate resilience.”
As a dry-farmed vineyard, monitoring the quality and health of the soil is tremendously important for Dominus to ensure they keep producing top-tier grapes without sacrificing precious resources, so Mostero has found it helpful to be more thoughtful about their communication among staff.
For example, Mostero says at their daily morning meetings, the team reviews how much water they used the previous day, discuss what activities they engaged in and discuss how they could modify them to conserve more water.
“During our yearly reviews, we talk about how to improve relationships within the team, job satisfaction and the specific areas of interest of each member of the team, [and] on a daily basis, we check in to see how our colleagues are coping with COVID and financial stresses … All of this builds a sense of stability, strength and foundational sustainability.”
Mostero also says the Carbon Farm Plan portion of the new vineyard certification has required the most work for Dominus to transition, but that Napa Green and Napa County RCD have walked them through the process of maximizing sequestered carbon.
“Because of the complexity around this subject, and the considerable impacts we can make by farming regeneratively, it will certainly require the most focus and ongoing effort,” he said.
Over at Opus One, the fact that vineyard crews have been experimenting with biochar — which is a hot topic in the world of carbon sequestration — since 2015 was a great help in adjusting to these standards. Opus had their first successful biochar-producing burn in 2018, and in 2020, used an air burner unit which left them with an essentially smoke-free burn.
“It was a very smooth transition to becoming certified as a Napa Green Vineyard,” said Angela Muscarella, Opus’s production manager. “Once we defined the principles by understanding the ‘why,’ we immediately implemented practices that reflected the principles.”
“As a result, these practices became ingrained in our day-to-day tasks, and we were able to educate Opus One as a whole.”
For Clif Family Winery, president Linzi Gay says no major changes were necessary on their end, but that the new certification is definitely “more rigorous” and is optimized for accountability.
“The work is never done, and we can always be improving, both in our individual organizations and collectively as a wine community,” said Gay. “It is important for us to keep track of our progress and achievements, and to have accountability to these best practices if we want to see real impact.”
By Sam Jones
Napa Valley wine industry reporter
You can reach Sam Jones at 707-256-2221 and sjones@napanews.com.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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Take action this Earth Month with Napa Green. Our team of experts is ready to assist you in achieving your climate action goals for both your vineyard and winery, no matter where you are in your sustainability journey.
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🍴Wednesday April, 23rd is the day NOT to miss lunch at @cliffamily!!
Come enjoy delicious food while supporting Napa Green! See you there.
Uniquely, Napa Green isn’t just a roadmap of leading practices. Napa Green provides an expert, boots-on-the-ground consulting team that develops:
✅ Regenerative Carbon Farm Plans (to enhance soil health, biodiversity, resilience, and carbon storage)
✅ Irrigation Distribution Uniformity Assessments (to maximize water efficiency)
✅ Integrated Resource Assessments (to reduce energy, water, waste and emissions in production)
✅ Action Plans for continuing improvement (tailored to the opportunities and goals of each vineyard or winery)
Additionally, we support soil sampling and analysis, provide resource assistance, run practical training and education workshops throughout the year, and provide valuable, hands-on guidance in meeting your climate action goals.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
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📍 @tressabores
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Napa Green’s vineyard team is trained to develop regenerative, whole-farm Carbon Farm Plans (CFPs). These plans review all of the current beneficial practices that are increasing soil and ecosystem health and storing carbon, and identify additional opportunities to regenerate the soil and vineyard ecosystem and simultaneously maximize carbon capture in a given property. Each vineyard’s goal is to become carbon neutral (or negative) and increase the resilience of vineyards, businesses, and our community.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @tressabores
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Clear pathways for employee advancement are essential for a thriving workforce and driving success. They boost retention, job satisfaction, productivity, and attract top talent. Napa Green Certified members develop pathways for growth, discussing career goals and progress with employees during reviews.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @briana_marie
📍 @dominusestatewinery
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Forests are not only our largest terrestrial carbon sink, they are also home to 80% of the world’s on-land diversity. We need healthy forests, which means a balanced density of native trees and plants. Healthy forests experience lower intensity fires with less tree mortality, meaning higher carbon retention and ecosystem function.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @abrittain
📍 @seaveyvineyard
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Napa Green Certified Wineries benefit from an on-site Integrated Resource Assessment (IRA) led by our experienced engineers and winemakers. This IRA evaluates resource metrics, monitors progress, and identifies areas for improvement to increase efficiency and save $$$.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📍 @materrawines
#21days21ways #earthmonth #earthday #climateaction #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
All of our members are committed to using at least 60% renewable energy, whether through on-site solar and other renewable sources or by working with @mcecleanenergy to access clean power through the grid. The impact? Over 1.2 million pounds of CO2e saved by wineries and vineyards in just one year. To put that into perspective it’s the equivalent to offsetting the emissions from driving over 1.5 million miles in a typical gas-powered car!
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @love.dream.breathe
📍 @corisonwinery
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As part of their commitment to sustainability, Napa Green Certified Winery members collaborate with key suppliers and utilize their purchasing power to support eco-friendly practices. In the same way, we can make a difference at home by choosing materials made from post-consumer recycled materials, and selecting reusable, recyclable, compostable, biodegradable, and non-toxic products.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #greenpurchasing #supplychain
Napa Green Certified Vineyards implement climate-smart burn practices, such as Conservation Burning, Flame Cap Kilns, and Air Curtain Burners. These practices reduce smoke and emissions and create biochar. Biochar is re-fossilized wood that provides long-term carbon storage. Even more compelling, when inoculated and applied with compost, biochar aids in water retention and increases water and fertilizer efficiency.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📍 @gloriaferrerwinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
Napa Green Certified Vineyards implement practices to create habitat for beneficial wildlife, including bluebirds, owls, bats, and raptors. Members may also install boxes and perches if trees or other natural perches aren’t present to encourage these animals in the vineyard. These measures are part of a broader commitment to sustainable and regenerative farming practices.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @tressaboreswinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness #biodiversity
While vineyards don’t directly require pollination, pollinators still play a vital role in the overall health of our ecosystems. Increased biodiversity leads to better soil health, water retention and can attract beneficial insects. Plus, pollinators are friend shaped! 🐝
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @soilrainandhope
📍 @grgichhills
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Join us @earthdaynapa tomorrow, April 12 at the wine booth to try some sustainable wines!
All proceeds for to the Environmental Education Coalition of Napa County’s Field Trip Bus Grant Program and the Darcy Aston Scholarship.
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Carbon storage is inherently site-specific, tied to unique combinations of soil types, microclimates, historical farming practices, and more. Napa Green Certified Vineyards leverage soil sampling to validate the on-the-ground impacts of their regenerative farming methods.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @growresiliently
📍 @sixsigmaranch
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Green teams offer a multitude of benefits, ranging from enhanced employee engagement and a culture of sustainability to cost savings and improved environmental performance.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @kikimrobinson
📍 @charleskrugwinery
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Napa Green Vineyard members located along waterways maintain and enhance riparian areas for wildlife habitat, erosion control, creek/river health and carbon storage.
✅ Napa Green members implement over 120 best practices in both the Vineyard and Winery. This Earth Month, learn about 21 of them with “21 Days, 21 Ways” counting down to Earth Day.
📷 @briana_marie
📍 @dominusestatewinery
#21days21ways #earthmonth #earthday #climateaction #regenerativevineyard #climatesmart #sustainablewine #regenerativeag #environmentalleadership #wineindustry #winebusiness
