NAPA GREEN MISSION

Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.

The Napa Green mission is to AIM high through: 

A

Adoption of rigorous Vineyard and Winery certification standards, and commitment to continuous improvement

I

Impact, both regionally and by leveraging our powerful platform to galvanize sustainability and climate action in the global wine industry

M

Measurement baselining and tracking performance for water and energy use, waste diversion, and GHG emissions from soil to market

NAPA GREEN VALUES

Leadership, Stewardship, Authenticity, Collaboration, Impact, Resilience, Regeneration

COMMITMENT TO RACIAL AND SOCIAL JUSTICE

At Napa Green we pledge to continuously examine and deepen our understanding of power imbalances and social biases in our everyday world. We commit to take action whenever possible to build a more just community, and partner with individuals and organizations that share this commitment. We seek to be a visible ally and take public positions not only on social inequities and injustices within our industry and community, but also within the broader social justice movement.

Acknowledging Historic Injustice

As Napa County pursues new opportunities in the 21st century it is also important to look back and recognize and acknowledge the history of this region. The Napa Valley is one of the longest continuously inhabited regions in California. For 10,000 years, this region, known as “Talahalusi,” was home to native peoples. In the 19th and early 20th centuries the Onasatis (often referred to as Wappo) were killed, decimated by smallpox and relocated by early settlers. As the wine industry began to take a foothold in the mid- to late-19th century Chinese migrant laborers played a central role in planting vineyards and building wineries and caves. They were treated as inferior citizens and heavily discriminated against. At the turn of the century a series of fires destroyed the Chinatown that once stood in St. Helena. Any remaining Chinese community was gone by the time of Prohibition. To move forward we must acknowledge the injustices and wrongs perpetrated in the past, which provide a critical lens to examine current prejudice, racism and injustice in our society. 

Napa Green Memberships

1% FOR THE PLANET

Napa Green is a nonprofit partner with 1% for the Planet, an international organization whose members contribute at least one percent of their annual sales to environmental causes. 1% for the Planet approved nonprofit partners are carefully vetted environmental organizations that are eligible to receive funding from their members. 

Businesses and individuals can support Napa Green and other non-profits dedicated to addressing issues surrounding climate, food, land, pollution, water, and wildlife through 1% for the Planet.

Diversity in Wine Leadership Forum

Napa Green is a participating organization in the Diversity in Wine Leadership Forum powered by Maryam + Company in partnership with Dr. Akilah Cadet. The Diversity in Wine Leadership Forum is a central resource for the wine community to connect and work with organizations with a core commitment to diversity and equity. 

napa valley grapegrowers

Napa Green works closely with the Napa Valley Grapegrowers (NVG), a community of wine industry leaders committed to ensuring our grape-growing community has the knowledge, resources, and conversations needed to succeed in a rapidly changing industry and environment.

PORTO PROTOCOL

Napa Green supports the The Porto Protocol on its principles to mitigate climate change effects. With this communication, we express our intent to implement those principles. We are committed to making The Porto Protocol and its principles part of the strategy, culture and day-to-day operations of our company, and to engaging in collaborative projects which advance the broader development goals of The Porto Protocol, particularly in sharing with others our good practices and results obtained with the implementation of solutions and actions that we have taken to mitigate the total impact of our activity on the environment.

Sustainable Wine Roundtable

Napa Green collaborates with The Sustainable Wine Roundtable (SWR), a unique coalition – the only global, independent roundtable to include all stakeholders in the wine sector from production to retail. 

NAPA GREEN BOARD OF DIRECTORS

Anna Brittain | Board President

Executive Director, Napa Green 

Dan Petroski | Interim Chair

Winemaker, Massican Winery and Board Member, Napa Valley Grapegrowers

Michelle Novi | Board Secretary

Industry Relations and Regulatory Affairs Director, Napa Valley Vintners

Molly Sheppard | Board Treasurer 

Assistant Winemaker & Environmental Manager at Spottswoode Estate Vineyard & Winery

Evyn Cameron

Consulting Winemaker

Martin Reyes, MW

Partner, WineWise; Founder, Reyes Wine Group and Co-Founder, Wine Unify

Beth Strachan

Food & Wine Lover, Social Change Consultant

Tod Mostero

Director of Viticulture & Winemaking at Dominus Estate

Will Drayton

Director Technical Viticulture, Sustainability & Research at Treasury Wine Estates

Andrew Alexander

Owner of Del Gallo Advisory LLC,  Board Member, California Municipal Finance Authority and Board Member, California Foundation for Stronger Communities 

NAPA GREEN community advisors

Chris Benz 

Napa Climate NOW! and Sierra Club Napa Group

John Garn

President, ViewCraft 

Jeri Hansen

Principal, Jeri Hansen Company

Frances Knapczyk

Program Director, Napa County Resource Conservation District

Miguel Garcia

Sustainable Agriculture Program Manager, Napa County Resource Conservation District

Michelle Egan

Egan Wine Consulting

Gregory Brun

Owner, Napa Valley Wine Train

Rob Anglin

Attorney, Holman Teague Roche Anglin, LLP

Joel Quigley

President, Creative Furnace LLC 

Hailey Trefethen

Viticulture & Winemaking Operations, Trefethen Family Vineyards

Jaime Araujo

Owner/Founder, Trois Noix Wines

Jennifer Becker

Ensemble Marketing Group