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Napa Green news

Happy harvest!

The intervening time since last harvest has passed quickly, with our:

While so many of you will be busy making this yearโ€™s wines (that I canโ€™t wait to try), our team is diving into planning for next yearโ€™sย RISE Climate & Wine Symposium. Ticket sales are live. And weโ€™ll be hosting at least three more events this year:

Weโ€™re going to have some BIG NEWS to share this fall, so please be on the lookout. Weโ€™re grateful for our community, and what looks to be another beautiful vintage.ย 

Thank you,
Anna Brittain
Executive Director

NEW CLIMATE SMART LOGOS

You asked, we listened. Quite a few members have said they would be more likely to use the Napa Green logos on labels and packaging if there was another word or two helping guests, customers, sommeliers, retailers, and distributors understand what it means to be certified.ย 

Allย Six Pillars of Sustainable Winegrowing Leadershipย contribute to reducing and drawing down emissions. Our members are โ€œClimate Smartโ€ leaders. See ourย Climate Smart Talking Points.ย 

So now there are three new Climate Smart logo options. You can keep using the current Napa Green Vineyard and Winery logos for now. For members who are comprehensively certified both Napa Green Vineyard and Winery, there is now a 2-in-1 โ€œSoil to Bottleโ€ logo available.ย 

If you would like to use the logos on wine packaging or labels, please see theย Logo Use Guidelines, and fill out and submit the appropriate Application.ย Please note, a new application needs to be submitted for each vintage.ย 

Cheers to Climate Smart Wines Campaign!

Who doesnโ€™t like being smart? Napa Green is stepping up promotion of our membersโ€™ commitment to sustainability and climate action. Weโ€™re grateful to the 21 members who jumped onboard to be a part of our inauguralย Cheers to Climate Smart Wines campaign.ย This is a chance to spotlight the leading climate smart practices of these and all our members. And it also serves as a meaningful platform to give back to the Napa Green nonprofit.

We know this campaign is reaching consumers and industry leaders, because weโ€™re hearing from them, and the numbers donโ€™t lie! Weโ€™ve had overย 35,000 viewsย of our Climate Smart reels and social content. Theย Cheers to Climate Smart Wines landing pageย has hadย >850 visits. Reels from members like @WhitehallLane have received thousands of views, and posts from other members have hundreds of โ€œLikes.โ€ Onย @NapaGreenโ€™s Instagram:ย 

  • We haveย reached 10,000 accounts. Instagram is a crowded place right now and itโ€™s hard for businesses and organizations to stand out and make an impression. We are.
  • Overย 600 accountsย have engaged with us, meaning clicked on our profile, left a comment, or liked a post.
  • Weโ€™re closing in onย 4,000 followers. These are real, engaged wine consumers and wine industry decision-makers.

We plan to repeat this campaign for Earth Month, so please let us know if you want to be involved. Contactย megan@napagreen.org.

10,000 ACRES NAPA GREEN VINEYARD CERTIFIED

80 Vineyards, 40 Growers, 10,000 Acres Napa Green Vineyard Certified

Less than three years after the rollout of the next-level Napa Green Vineyard certification weโ€™ve hit some important milestones. We now haveย 40 growersย andย 80 vineyards certified, with another 20 growers actively pursing certification. Napa Green Vineyard is a whole-property certification so we haveย 5,000+ vineyard acresย and anotherย 5,000+ surrounding acres certified, encompassing hedgerows, creeks and river, wildlands and forests.ย 

ย 

Weโ€™ve collaborated withย 10 Vineyard Management Companiesย on certification for their clients, and these VMCs have themselves been audited to ensure they meet the โ€œSocial Justice, Diversity & Inclusionโ€ standards with their teams and employees. Social sustainability is foundational for economic and environmental sustainability.

Napa Green Vineyard is a cutting-edge certification developed specifically for the wine industry, providing a practice- and performance-based roadmap for regenerative viticulture, climate action, and social equity. In addition to expert knowledge, training, and resources we provide hard to find consulting services at a fraction of their value. Our Vineyard team providesย custom regenerative โ€œCarbon Farm Plansโ€ย for each certifying property (worth $1,500-3,000+), as well asย Irrigation Distribution Uniformity Assessmentsย (worth $1,000-2,000+).ย 

Learn more and join our community of leaders:ย https://napagreen.org/vineyard-certification/

CLIMATE ACTION MATCHING GRANTS

Weโ€™veย awarded over $35,000 in matching grantsย to enable:ย 

  • Grazing at Corison
  • Partnership with Napachar to use low-pollution flame-cap kiln to process pulled vines and develop biochar as amendment for replant at White Rock Vineyards
  • Year-round grazing at Tres Sabores
  • Securing new weed management tools (e.g., Fischer Twister) for St. Supรฉry and Paul Hobbs
  • Piloting three different herbicide-free vineyard management techniques at Chimney Rock
  • Improving irrigation efficiency and monitoring

Stay tuned this fall for another opportunity to access implementation $$$.

Rutherford Hill Winery recently added the Napa Green logos on over 300,000 bottles.ย All members should leverage this opportunity to share their validated sustainability commitments on qualifying wines.

To use the Napa Green Certified Vineyard mark on your labels you must submit an application validating that the wine is made from 85% or more Napa Valley AVA grapes grown on certified vineyard properties. To use the Napa Green Certified Winery mark you must submit an application validating that the wine is made from 85% or more Napa Valley AVA grapes and produced 100% in a certified production facility. The logo use guidelines and applications are available here: https://napagreen.org/member-resources/

CONGRATULATIONS AMORIM!

In June, World Finance Magazine named Amorim theย Most Sustainable Company in the Wine Industry.ย We are consistentlyย impressed by their whole system approach to sustainability. Congratulations on this much deserved recognition!

Napa Green Sponsors

Napa Green is grateful to our sponsors, who help fund our expanding operations and programs. If you are interested in becoming a Napa Green Sponsor please reach out to Napa Green Executive Director, Anna Brittain.