Economics of Organic Viticulture

Join us for a special roundtable workshop with award-winning journalist Elin McCoy, global wine critic for Bloomberg News and US editor for the podcast The Wine Conversation, with listeners in 95 countries. Elin will sit down with a small group of Napa Green members (max 25 guests) and share her insights on the types of stories and pitches most likely to engage the media. In particular, she’ll focus on stories related to sustainable winegrowing, climate action, and social equity. Elin will speak and answer questions for about an hour. Then we’ll break into small groups to develop a story pitch, and come back together to present and get Elin’s feedback and input. This is a rare opportunity to get ideas and inspiration from a leading wine journalist.

speakers

Elin McCoy | Award-Winning Journalist and Author

Elin McCoy is an award-winning journalist and author, focusing on the world of wine. She is a wine and spirits columnist for Bloomberg News, where she writes for their global news wire, and is a columnist for Decanter magazine. McCoy’s most recent book is The Emperor of Wine: The Rise of Robert M. Parker, Jr. and the Reign of American Taste, which garnered international praise and has appeared in five foreign editions. She is also the co-author of Thinking About Wine.