Social Equity in Practice

St. Helena Harvest Collective has been provided with 2/3 of an acre of fertile land on the Charles Krug property

By definition, sustainability rests on three pillars – People, Planet, and Prosperity. All too often sustainability is simply equated with environmental stewardship, when in fact core to sustainability is the recognition that you cannot have environmental or economic sustainability without social sustainability.

Pine Ridge Vineyards & Summer Employment

At Pine Ridge Vineyards, Viticulture Director Gustavo Aviña heard from some of his team that they had teenagers at home looking for work during summer vacation. They decided to offer them work in the vineyard. Now, from June through September high school juniors and seniors have the opportunity to be employed with their parents and learn about viticulture. In some cases, this may become a springboard to a career in the wine industry. Aviña notes they do have to be sure those under 18 have a work permit and there are work limits of 3-4 days a week, no more than six hours per day. For safety, they are not allowed to operate any power equipment.

"For some of them this is their first job. They learn about responsibility, to wake up early in the morning, to be on time for work, to follow instructions. My son also says he gained a lot of respect for the people who are there every day managing the vineyards. One thing that I really enjoy are their smiles when they get their first paychecks."
Gustavo Aviña
Winemaker & Viticulturist, Salvestrin Estate

Hyde Vineyards & Year-round Team

Hyde Vineyards employs a 20-person crew year-round. They have found that the dedication of the team, their knowledge of the properties and vines, the quality of the vineyard management and resulting fruit pays dividends over the salaries and benefits. And of course, the job security has benefits for both the employees and their families. Hyde Vineyards largely uses cane pruning, which requires added diligence and man hours to manage. During down-time in the vineyard they do safety trainings and the team transitions to bottling.

Charles Krug Winery & Harvest Collective

A collaboration has developed to provide farmworkers and independent growers with access to cooperative lands where they can grow crops for secondary income. For the first year the “St. Helena Harvest Collective” has been provided with 2/3 of an acre of fertile land on the Charles Krug property. The Arbol chili peppers already have a buyer – Rancho Gordo. The plot will be divided into beds for a few different growers to tend, and is big enough to grow 7,000 peppers. This will be a pilot project with a goal to expand to other employee gardens and plots of land throughout Napa County where property owners are willing to share with the community.

"We really want this to be a community project that anyone can participate in in the future, whether that's growing 5 pounds of food or 100. We want to help diversify social opportunities by offering farmworkers and independent growers ownership in the Collective, and help create a more sustainable Napa Valley community."
Armando Hurtado
Harvest Collective leader and founder of CyUnity

Another 1/3 acre of the Krug property will be dedicated to a pollinator garden. Bee boxes are being provided by Tom Clark of Aloft Napa Valley, and a monarch habitat is being developed by Erin Arnsteen with Nimbus/Western Monarch Conservation.

"I would love to make this garden accessible to visitors of Charles Krug to learn about the Harvest Collective and the benefits of pollinators. I want this to benefit the whole community, including offering tours of the site for local schools."
Jim Morris
Vice President, Estate Management & Guest Relation at Charles Krug Winery

The Napa Valley Reserve is growing seed starters for the Collective. UC Master Gardeners and Napa Climate NOW! are helping to find greenhouses for pilot expansion. Ultimately, the Harvest Collective hopes to partner with local restaurants, schools, hospitals, etc. to provide local food and supplemental income for the Collective members.

About napa green

Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.

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